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MSI’s WinPM To Become First-Ever ‘Brand
Standard’ PMS Platform For Hawthorn Suites Hotels
All Hawthorn Suites locations in U.S. to
be converted to MSI’s property management system by June 1st
PHOENIX — JANUARY 18, 2006 — Multi-Systems Inc (MSI), and US Franchise
Systems, Inc. (USFS), parent company and franchisor of Hawthorn Suites,
have announced that all Hawthorn Suites hotels in the U.S. will transition
to MSI’s industry-leading WinPM system by June 1, 2006. The conversion
represents the first time the entire Hawthorn Suites brand will be
required to employ a common system wide PMS platform, and demonstrates
MSI’s ability to deploy WinPM across multiple franchised locations quickly
and efficiently.
David Kemp, Vice President and Brand Manager of Hawthorn Suites, said,
“There are tremendous benefits to standardizing MSI’s system across the
Hawthorn Suites brand, including efficiencies, economies of scale and
enhanced services. WinPM offers superior flexibility and functionality.”
Approximately 53 of the 98 Hawthorn Suites properties are already using
the system.
The Benefits of WinPM Standardization
The benefits of standardization to WinPM include:
• Hawthorn Suites Dashboard – A uniform platform will give the brand the
opportunity to provide properties with real-time operational statistics,
STR reports, accounting and marketing tools, and more.
• Economies of Scale – Eventually, AmeriSuites, Hawthorn, and Hyatt Place
– all part of the Global Hyatt organization – will utilize WinPM,
positively impacting internal training, support and service.
• Full two-way CRS interface – WinPM offers a unique, full two-way
interface with the Voyager CRS.
• Enhanced Services – Standardization will allow programs such as the
Dashboard and Hyatt Gold Passport to be easily and cost-effectively
utilized across the entire portfolio of hotels.
Rick Munson, MSI President and CEO, said, “We are delighted that all
Hawthorn Suites hotels will soon experience the benefits of using the
WinPM property management system.” He concluded, “Having announced, in
2005, that all new Hawthorn Suites would use WinPM, we are excited that
WinPM has become the ‘brand standard’ for all Hawthorn Suites hotels – and
we are equally proud that our team at MSI will be able to complete the
conversion in just a few short weeks. We are confident that WinPM will
help individual properties streamline daily operations and enhance
guest-service efforts, leading to increased occupancy and RevPAR.”
To learn more about WinPM, visit www.msisolutions.com, or call Bridget
Oliva at (800) 331-7890.
About USFS and Hawthorn Suites
US Franchise Systems, Inc. is headquartered in Atlanta, Ga. In November
2000, business interests of the Pritzker family of Chicago, Ill., which
also own other hospitality businesses and assets, including Hyatt Hotels,
as well as numerous manufacturing, health-care, natural resources and
other businesses and assets, recognized USFS' potential and acquired the
company. For additional information on USFS, visit www.usfsi.com. There
are 98 Hawthorn Suites hotels open and 7 currently under construction.
Hawthorn Suites guests can now earn points or miles in the Hyatt Gold
Passport frequency program with each eligible stay. For additional
information, visit www.hawthorn.com or call Hawthorn toll-free at
1-800-527-1133.
About MSI
MSI, founded in 1990, is a leading supplier of hotel technology and
property management systems. With an installed customer base of more than
2,800 hotels and resorts throughout North America, MSI is one of the
lodging industry’s largest providers of fully integrated property
management, sales, marketing & catering, point of sale, centralized
corporate services, and wireless PM systems. MSI specializes in "total
system solutions" for management companies and hotel chains by providing
central reservation and property system integration. MSI's customer
support team has been recognized as one of the best in the industry and is
the key to the success of their products and services. For additional
information about Multi-Systems, Inc. technology solutions, please contact
Bridget Oliva at 800-331-7890 or info@msisolutions.com. For more
information on MSI, visit www.msisolutions.com.
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